Dear Reader,

I’ve learned something simple but uncomfortable:

The market doesn’t reward potential.
It rewards readiness.

On the surface, it looks like success arrives when someone chooses you — the promotion, the client, the big break. But the real turning point happens earlier. It’s the moment you decide to invest in yourself before anyone else does.

In 2021, I was on a safe career path. No urgency. No obvious gap. I still hired a business coach. Not cheap. Not convenient. Not guaranteed. But if my name were on a pitch deck, I knew I’d want to be the first investor in Me Ltd.

That choice changed my posture. I stopped waiting to be chosen, and started moving as if the opportunity had already arrived.

Here are the same three moves you can make:

1. Audit your pitch.​
   If your name were a company, would you invest? If not, close the gap. Skills. Habits. Resources. Write them down.
2. Place a visible bet.​
   Build the prototype. Fund it, even in small amounts. Share it once. Sell it once. Proof beats intention.
3. Move like it’s here.​
   Preparation changes how you walk into rooms, and people notice.

This week’s reflection is about shifting from waiting to preparing. You can watch the full 12-minute episode here → https://youtu.be/eMEP2AwJ6R8​

Your challenge:​
What’s one small, visible bet you can place on You Ltd this week?

When you back yourself visibly, you send a signal — not just to others, but to your own mind — that your future is worth backing.

— Jonathan (The Faceless Coach)

Watch the video:https://youtu.be/eMEP2AwJ6R8​
​If this was forwarded to you: join at thefacelesscoach.com and check out our social media channels below.

Warm regards,

Jonathan (The Faceless Coach)