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The Faceless Coach

🏰 Why I looked at a £5.5M house.


The "How" Trap

Week 5: Move Toward Your Identity

Dear Reader,

We’ve reached the top of the D.R.E.A.M. Ladder.

Over the last four weeks, we’ve Disrupted the default, Reduced our lifestyle to buy freedom, Entered the bigger rooms, and Asked for alignment.

But there is one final barrier that stops even the most brilliant professionals: Logic.

As an engineer and a strategist, I used to be a prisoner of the “How.” If I couldn’t logically map out every step from A to Z, I wouldn’t even let myself dream it. I thought I was being “realistic.” I didn’t realize I was being “limited.”

This brings us to the final step: M — Move Toward Your Calling.


The £5.5 Million House Story

My wife is a dreamer. She’s not afraid to imagine a future that doesn’t exist yet. A few years ago, she showed me a house on RightMove.

The price tag: £5.5 million.

My immediate internal reaction was: “Why are we doing this? Why am I punishing myself by looking at something I can’t afford and can’t see a path to owning?” She looked at me and said, “I have to inspire you to open your mind to what is possible.”

It was a struggle for me. But as I started to let go of the “How,” something shifted. I stopped dreaming based on my Current Reality and started dreaming based on my Potential. I stopped looking for a 10% raise and started desiring a 10X Identity.

From Faceless Coach to Architect of Purpose

When I started the “Faceless Coach” brand, I was scared stiff. I hid behind avatars and keyboards because I wondered, “Would anyone listen? Do I have the authority?” But I took the micro-steps. I practiced the “muscle” of confidence. And as I moved toward the identity of a leader who empowers others, the “How” began to reveal itself. I didn’t get 10X better at technical skills; I got 10X larger on the inside.

You are not a “Company Man” waiting for a title. You are an Architect of Purpose building a legacy.


The Final D.R.E.A.M. Assignment

To wrap up this 5-week deep dive, I want you to complete the full “D.R.E.A.M. Decision Audit.” This is the exact exercise I gave my masterclass audience to spark their 12-month transformation.

Write these 5 questions in your journal today:

  1. D — Disrupt: What “default” path am I still tolerating out of fear?
  2. R — Reduce: What can I simplify this month to buy back my options?
  3. E — Enter: What “Bigger Room” (network/environment) do I need to enter in 2026?
  4. A — Ask: What “Aligned Ask” am I avoiding because I’m afraid of being seen as “too ambitious”?
  5. M — Move: What choice grows my Future Calling, even if it looks smaller on paper today?

Reply to this email and share your answer to Question 5. What is the one move you’re making for the “Future You”?

It has been an honor walking this ladder with you. But remember: Your presence doesn’t just liberate you, it gives others permission to do the same.

Jonathan Edet | The Faceless Coach | A Movement for Leaders Rising from Faceless to Architects of Purpose.


P.S. I’ve spent the last few months building this framework while working in a global energy remit. If you’re ready to stop doing “1+1=2” and want to start doing “10X” in your career and life, stay tuned. I have something special coming for the Architects in this room. 🛠️



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The Faceless Coach

For ambitious professionals and entrepreneurs navigating new spaces—often without inherited guidance or advantage. The Faceless Coach shares practical tools, mindset shifts, and emotionally intelligent strategies to help you build visibility, influence, and success—without losing who you are. If you want to lead with clarity, grow with purpose, and make a lasting impact—this is your space.

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